Публикуваме по-долу нашия доклад за развитие в рамките на Глобалния договор на ООН.
COMMUNICATION
ON
PROGRESS
Company: ABC Design & Communication
Country: Bulgaria
Sector: Web design, online marketing, online media
Period: 2007
STATEMENT OF CONTINUED SUPPORT
ABC Design & Communication is a socially responsible company, leader on the Bulgarian web design market, as well as in the fields of online media and online marketing.
We have a special concern in different social problems, such as children & women rights, as well as ecological issues. We keep making regular efforts in solving these problems and improving the situation at a national level by either initiating, or actively supporting various campaigns and initiatives.
As Business Development Manager of ABC Design & Communication I confirm that our company continues to support entirely the ten principles of the Global Compact in respect to human rights, labour rights, protection of the environment and anti-corruption practices. We take the responsibility not only to organize our work according to these principles but to as well popularize them among our clients, partners and all other target groups of our activity.
With regards,
Justine Toms
Business Development Manager
ABC Design & Communication
Communication on Progress
ABC Design & Communication is one of the biggest web companies in Bulgaria, a leading web site & online marketing agency, as well as owner of some of the most respected Bulgarian online media:
Az-Jenata.com, the leading women lifestyle portal;
Az-Deteto.com, the most visited children portal;
Kafene.bg, the most popular art, culture and leisure online magazine;
Diploma.bg, the only professionally designed student web site in Bulgaria.
We are aware of the responsibilities that come with our leading position in the Bulgarian online business, combined with the ethical standards and educational goals we have to achieve with our leading online media.
At ABC Design&Communication, we strive to exercise care throughout all aspects of operations and to promote sustainable business by doing so. We initiate and support various initiatives that help encourage human rights protection, environmental protection and sustainable development.
ABC Design & Communication has been a member of the UN Global Compact since December 2006, thus accepting all the 10 principles of corporate responsibility and becoming part of the world’s largest family of responsible corporate citizens. Since joining the Global Compact we have been constantly improving our working processes in order to achieve higher standarts and set an example for best environmental and human rights practices in our business sector.
Human rights
We support and respect the internationally accepted human rights in our sphere of influence by initiating and supporting various campaigns in human rights defense.
1. In April 2007 on behalf of our children online portal Az-Deteto.com we launched a large-scale campaign against leaving children in social-care institutions, called “I am! Family for every child”.
The campaign turned out to be a huge success, after over 3000 Bulgarian kids sent drawings of their hands in support of the campaign;
eminent child specialists discussed the topic with representatives of state administration on a round table;
over 8000 people signed a petition in support of the campaign;
over 30 media, institutions, NGO’s joined as partners of the campaign.
on the International Children Day, 1 June, the petition together with recommendations of how to change the status quo of abandoned Bulgarian children was handed over to the Chairman of the Parliament Child Protection Commission;
A documentary was made, concerning every child’s need of family. After the public premiere, it was shown in different locations such as universities, schools, etc.
Over 40 media covered the campaign.
We received a letter from the Parliament stating that our recommendations will be included in the National Child Protection Plan for 2008.
2. “300 Babies More” Campaign
300 Bulgarian newborn die each year of different malformations, such as Spina Bifida. There is a simple way to prevent this by receiving folic acid before, during and after pregnancy. 3 yeargs ago, after discovering that many Bulgarian women are unaware of possible risks, we initiated an informational campaign on behalf of Az-Jenata.com, our leading women online magazine, that aimed at introducing Bulgarian women to the problems of malformations and ways to avoid them.
The “300 Babies More” Campaign won the best CSR Campaign at the annual contest of the Bulgarian PR Society for 2007.
3. We support different human rights campaigns by popularizing them in our media with various means \u2013 by publishing banners, interviews, articles, links, videos, etc. Such campaigns are Stopdrug.info’s anti-drug campaign, related to parents and families of drug addicts), Anti-abort.info’s informational anti-abortion campaign, an informational campaign for uterine cancer prevention, UNESCO’s campaign against child abuse, etc.
Labour standards
In our practise we strive to achieve some of the best labour standards in the sector.
We have tried to eliminate discrimination and support integration of disabled people in the working process by hiring professionals with decreased visual perception in Sales and Media departments.
We also believe in giving equal opportunities to young people. For this reason some 15% of our staff are people under 25, and for most of them this is their first job on a responsible position. Each one of them is fully integrated in working processes by constantly carrying out new tasks under the supervision and suport of the more experienced staff members.
Environment
Enviroment protection is one of the most discussed topics in the contemporary society. As a responsible member of this society, ABC Design & Communication turned handling environmental issues into a leading priority.
All the company cars are small and fuel-efficient vehicles.
We always use print paper double side. We never throw paper away – we recycle it.
We try to reduce energy consumption by turning off computers and monitors when leaving the office, using energy-efficient bulbs and using indoor air-conditioning for better working conditions.
We created a special eco-section of our internal corporate blog, where all the employees are informed of the environmental policy of ABC Design.
There is also a “green’ section in the leading online magazine Az-Jenata.com where the latest environmental news are published, alongside with information and articles about eco-projects. Az-Jenata.com and Az-Deteto.com have been active media partners of numberous environmental initiatives by local and international NGOs.
Sharing the COP
We have various ways of sharing information about our corporate responsibility initiatives with various stakeholders.
We keep a proactive media communication by issuing pressreleases to major online and offline media for every important campaign we launch and by contacting key journalists with topic suggestions.
We also have a corporate blog, where we publish detailed information about our corporate activities.
We have published the COP to our coporate blog as well.
Contact Person:
Justine Toms
Contact Information:
41 Nikola Slavkov Str., 1463 Sofia, Bulgaria
phone +359 2 951 51 87
e-mail: office@abcbg.com
www.abcbg.com
Date of submission: 26.02.2008
